The Pricing Sprint: 12 Steps to Unlock the Power of Pricing by Jenny Millar & Ann Padley [Hardcover]

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by Jenny Millar

The Pricing Sprint: 12 Steps to Unlock the Power of Pricing by Jenny Millar & Ann Padley [Hardcover]

Prezzo normale: £30.60
Prezzo di vendita: £30.60
Prezzo normale

The Pricing Sprint: 12 Steps to Unlock the Power of Pricing

Transform pricing from a guessing game into a repeatable, evidence-driven process with this essential guide by Jenny Millar and Ann Padley. This book offers a step-by-step framework designed for management professionals struggling with discounting pressure or hesitant to adjust pricing, providing actionable strategies grounded in human behavior and commercial insight.

Mastering Value and Growth Through Pricing

Many businesses lose millions not due to product flaws or high costs, but by misjudging customer value. The Pricing Sprint converts pricing into a collaborative conversation about value, equipping teams with the tools to design, test, and optimize strategies for sustainable commercial success.

Key Benefits for Management

Learn 12 actionable steps to move beyond guesswork in pricing decisions.
Develop pricing strategies that are customer-focused and market-aligned for growth.
Fuel a repeatable, evidence-driven process for continuous pricing optimization.
Align pricing with company values while building customer loyalty.
Engage your team in shaping a sustainable commercial strategy.

Specifications

Binding: Hardcover
Authors: Jenny Millar, Ann Padley
Language: English
Print Length: 256 pages
Publication Date: May 28, 2026
ISBN-10: 1399430807
ISBN-13: 978-1399430807
Dimensions: 163 x 244 x 25mm (Approx. 6.4 x 9.6 x 1 inches)
Weight: 440g
Publisher: Bloomsbury Business (UK)

This hardcover edition provides a masterclass in shaping commercial strategy through effective pricing, ensuring your business delivers exceptional results.