Schwarzkopf LIVE Intense Colour Berry Red 044 delivers bold, long-lasting red hair colour with up to 100% grey coverage. Formulated with a built-in Vibrancy Serum, this permanent dye activates colour at the core of each hair strand for maximum depth, anti-fade protection, and brilliant shine. Ideal for light blonde to dark blonde hair, it offers rich, vibrant results with a nourishing care experience.

Key Benefits:

• Long-lasting intense red colour with anti-fade formula
• Up to 100% grey coverage for a flawless finish
• Enhanced colour depth and shine with built-in Vibrancy Serum
• Vegan formula free from silicones and alcohol
• Delivers healthy-looking shine and nourished hair

Key Ingredients:

• Prunus Armeniaca (Apricot) Kernel Oil – nourishes and conditions hair
• Serine – helps strengthen and protect hair structure
• Tocopheryl Acetate (Vitamin E) – provides antioxidant benefits
• Litchi Chinensis Fruit Extract – supports hair health and shine
• Vegan* formula with no animal-derived ingredients

How to Use:

• Squeeze the colour cream into the developer bottle and shake until fully mixed
• Apply to dry, unwashed hair, following the included instructions
• Leave on for 20–30 minutes, then rinse thoroughly until water runs clear
• Apply the included LIVE care conditioner, leave in for 2 minutes, then rinse
• For long or thick hair, use two packs for even coverage

Additional Information:

• Colour: Berry RED
• Formulation: Permanent, vegan*, silicone-free, alcohol-free**
• Packaging: 100% recycled aluminium tube
• Suitable for light blonde to dark blonde hair

Transform your look with Schwarzkopf LIVE Intense Colour – vibrant red hair with lasting shine and full coverage.