A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup for long-lasting wear. This translucent primer preps and primes your complexion, smoothing the look of dullness and creating a dewy, glowing finish suitable for all skin tones.

Key Benefits:

• Provides long-lasting makeup hold with a sticky, gel-based texture
• Helps even out skin tone and brighten the appearance of dull skin
• Creates a dewy, radiant finish without leaving residue
• Works seamlessly under foundation and concealer for smooth application
• Formulated to suit oily, normal, dry, and combination skin types

Key Ingredients:

• Niacinamide (4%): Known for brightening and improving skin tone uniformity
• Gel-based formula: Lightweight, hydrating, and non-greasy
• Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban
• 100% vegan and cruelty-free, Leaping Bunny Certified

How to Use:

• Apply evenly to clean, moisturized skin before makeup
• Use fingertips to gently press and pat the primer into the skin
• Allow 30 seconds for the primer to set before applying makeup
• For best results, use daily as part of your makeup routine

Additional Information:

• Size: 41 g
• Suitable for all skin types including sensitive skin
• 100% vegan and cruelty-free
• Leaping Bunny Certified

Enhance your makeup's staying power while improving your skin's appearance—experience the perfect blend of skincare and priming technology from e.l.f.